What is digital marketing?

Digital marketing is a broad term to describe all the different ways that businesses market their products or services online. Digital marketing can be conducted via many online channels: email, search engines, social media, and more. It is a comprehensive, efficient, and cost-effective method of promoting your business.

Another way of describing digital marketing is through Search Engine Marketing (SEM) and Search Engine Optimization (SEO). While these are both forms of digital marketing, they run in two different directions.

Search Engine Optimisation

Search is one of the main focus areas of a digital strategy and considered a priority. Organic search is the primary way your target audience discovers you online. A higher ranking can lead to increased online traffic to your website.

SEO starts with the build of your website and is determined by many factors, such as the site architecture, providing straightforward navigation, so that the Google bots index your site quickly and easily. The more user-friendly the website, the better it will rank on the Search Engine Results Pages (SERPs).

Our experienced SEO experts will make your website search engine friendly using on-site SEO optimizing elements to assist in helping you rank higher on the search engine results page.

Search Engine Marketing

Organic search efforts may not be enough to increase your traffic to your website; therefore, part of your digital strategy should encompass Search Engine Marketing (SEM). SEM entails paying for online advertising, such as paid search or, as some may know it, Pay-Per-Click (PPC) or Google Ads and Display advertising.

SEM assists with increasing traffic to your website. It results in your brand appearing more frequently in the search engine results. Google Ads and Display Ads complement the overall digital strategy when used in conjunction with promoted social media ads, which can complement the overall digital strategy.

SEM quickly capitalizes on targeted keyword searches; SEO provides the foundation to convert and retain the traffic generated by SEM strategies. Carefully intertwining both SEO and SEM techniques will produce a stronger digital marketing campaign with stronger performance and noticeable results.