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Create Brand Awareness and Secure Brand Value

Create Brand Awareness and Secure Brand Value

For many industries, social media advertising can feel like the wild west. Sure, your marketing manager understands and is constantly touting the importance of a solid social media presence, but creating regular ads feels like a lot —

How to maximize your social media advertising budget

How to maximize your social media advertising budget

For many industries, social media advertising can feel like the wild west. Sure, your marketing manager understands and is constantly touting the importance of a solid social media presence, but creating regular ads feels like a lot —

How to define your unique brand essence & market it successfully

How to define your unique brand essence & market it successfully

It's no secret that branding is very important in business. But crafting your brand properly is one of the most difficult tasks. So many people get it wrong. They create a brand that doesn't feel authentic, which means their audience won't know who they are or what...

How to improve your digital marketing strategy for 2022

How to improve your digital marketing strategy for 2022

Even the best marketers sometimes have trouble mapping out their strategy for the next year. If you're looking for a few ideas to improve your digital marketing strategy over the next five years, then you've come to the right place. Here are eleven ideas that will...

How To Successfully Market Your Black Friday Deals

How To Successfully Market Your Black Friday Deals

Looking for ways to grow your e-commerce business? Black Friday is one of the biggest online shopping days of the year. It's also a great opportunity for e-commerce stores to offer big, deep discounts on products to attract new customers and bring back old ones. You...

How Social Media is driving sales through the roof!

How Social Media is driving sales through the roof!

According to Statista, there will be 4.41 billion active social media users by 2025. Social media revolutionises the business landscape, allowing businesses to engage with their audiences in new and inventive ways. Social media marketing is a highly effective and...

How your heritage can influence your brand identity and values

How your heritage can influence your brand identity and values

Building a brand that can compete in today's market is vastly different from 40 years ago. Simply focusing on how you present your brand to the public will not be enough. It's now a two-way road. It entails being in touch with client perceptions on the street and...

How social media has revolutionised the liberation of women.

How social media has revolutionised the liberation of women.

TSocial media has gained itself a bad reputation over the years, with many people claiming that it is directly responsible for increasing bullying and online harassment. However, this is not always the case, and social media can benefit a wide range of people. Social...

How to Brand a New Business: Step-by-Step Guide for Entrepreneurs

How to Brand a New Business: Step-by-Step Guide for Entrepreneurs

As an entrepreneur, you're probably well aware of the importance of branding. Your brand is how your customers perceive you. Your brand is their first impression. It's your company logo, your tagline, and everything in between. And that's what makes it so challenging...